Creative Director.
Strategic Mind.
Cultural Alchemist. Creative Director
Strategic Mind
Cultural Alchemist Over the years, certain milestones have defined my creative path - not just as achievements, but as proof of what’s possible when strategic thinking and creative intuition meet.

Award-Winning Creativity

Brought home one of the first-ever Gold Lion for Central and Eastern Europe and secured multiple “first in country” wins - elevating the region’s creative reputation and turning an overlooked market into one worth watching.

International Creative Director

Worked on cross-market campaigns in over 20 countries, delivering ideas that resonate across industries, cultures, and consumer mindsets.

Professional Highlights
From Agency to Hybrid Consultancy

Evolved from traditional agency leadership into lean, hybrid consultancy - blending classic advertising principles with digital innovation, cultural intelligence, and data-driven strategy.

Investor-Backed Brand Strategy

Created brand work that earned investor trust, fueled funding rounds, and accelerated early-stage company growth.

Professional Highlights What is a Creative
Director? You can’t A/B test a gut instinct view more My Way CHAOS. JOY. AND A HELL OF A RIDE The Cortege TRAFFIC SAFETY CAMPAIGN view more The Lion Story WHY AWARDS MATTER? Check Them! TESTICULAR CANCER CAMPAIGN Request more work cases arrow_forward view project Beer? Sounds Great! Music & beer Fire and Roses POSTER AWARDS what they say " Ivica is a highly motivated, professional and creative talent whose infectious energy and positive outlook inspire confidence in all around him.

I found in him a hungry, questioning and indefatigable spirit, as well as the best partner I have had in fourteen years in the advertising industry. "

James REEVES
Group Creative Director McCann Hong Kong


 " We worked on a global campaign for Coca-Cola @ McCann Bucharest. We connected immediately: Ivica listened (a rare!) and delivered (beautifully executed).

Funny, smart, inquisitive, highly reliable, with a Lion in his pocket, and much more to come. "

Andrei KAIGORODOV
Regional Account Director - Coca-Cola


 SELECTED CLIENTS what they say " Ivica is the genuine creative HOT STUFF. Fun and funny, irreverent, brilliant and disciplined. And he never gives up. I see lots of gold in Ivica's future. Lucky the agency that has him."

Pete LYSAK
Managing Director McCann


 " Ivica is a business partner that you could rely on, knowledgeable, innovative, someone that inspires with his client centricity. He is always ready to support you in delivering when short deadlines, consistent while working under pressure but also focused on seeing the bigger picture when strategic approach needed."

Sonja TODOROVA
Marketing and PA&C Manager Pivara Skopje


 SELECTED CLIENTS I’m basically everywhere. So feel free to pick which mode of communciation works for you.

My name, Ivica , is pronounced "ee-wee-tza".
Like the island Ibiza, but with more ideas than parties.

Contact:
ivica@spasovski.com

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